Collaborative CSR for to address Communicable and Non-Communicable Diseases
Synergie has conceptualized and implemented various programmes to address Communicable and Non-Communicable Diseases. The programme design includes the following:
- Alignment with Sustainable Development Goals
- Identification and measurement of Key Performance Indicators as an integral part of the project
- Stakeholder involvement, with strong focus on Public-Private Participation
- Community Mobilization, Awareness, Behavior Change and Interventions
- Follow up and Feedback
As a case study, Synergie in partnership with Ministry of Health and Family Welfare, Government of India, formed a task force chaired by National Vector Borne Disease Control Programme (NVBDCP) and comprising of corporates, industry organisations, bi-lateral agencies and subject matter experts.
Government of India called it as one of the most innovative Public-Private Partnerships during the World Malaria Day 2018, as it led to corporates focusing on vector-borne diseases (specifically malaria and dengue) in their premises as well as in the communities near their area of operations. The national-level task force led to corporates forming their own focused groups like “Gurgaon Task Force” to maximize their impact.
Synergie provided thought leadership to the task force in the areas of amplification of message leveraging social media, using IT tools to fight VBD, pooling resources from industry to meet the identified goals and sharing learnings and best practices during the duration of the project.
Synergie also implemented the best practices identified by the task force in the tribal villages of Jajpur, Odisha in collaboration with Jindal Stainless Steel and NVBDCP, Jajpur. The Program was implemented by Synergie with the objective of malaria elimination in 6 villages of Jajpur impacting 4500 people. The forest-based economy in tribal villages meant many people worked in areas thick with the mosquitoes that carry the malaria parasite. Malaria incidence was high depriving the local people of their potential.
Synergie launched a comprehensive 4-pronged strategy comprising of launching awareness campaign with an intent to behavior change, investing in capacity building of local people with focus on diagnosis, treatment and prevention, fostering multi-stakeholder partnership for sustainability and strengthening data collection and monitoring mechanism to eliminate malaria.
Within one year of the project the incidences were brought down to zero in two villages and 90% reduction in remaining villages winning accolades from the government.