Castrol Sarathi Mitra road safety programme for Truck Drivers
In India, truckers spend long hours on the road, driving under testing conditions. Lack of sleep, fatigue & stress increase vulnerability to lifestyle diseases and even risk to life. In addition, lack of knowledge of road safety, defensive driving techniques etc. also makes them vulnerable to accidents. As per National Crime Records Bureau’s data, 20% of all fatalities on the road in India in 2014 involved truck drivers. Hence there is a clear need for a programmatic intervention amongst the trucker community to enable them to stay safe on the road.
Synergie in collaboration with Castrol India designed and implemented a program for the well-being of truck drivers as part of Castrol’s CSR initiative of Sarathi Mitra. The initiative was rolled out from training centres in transport hubs of Delhi, Mumbai and Jaipur in collaboration with the government, traffic police, transporters, associations of transporters, and other local stakeholders.
The 3 key pillars to make the initiative impactful and sustainable were:
- Sustained communication with truck drivers on Road Safety & Healthy Lifestyles, to effect behaviour change via outreach activities, IEC tools, in-house training and capacity building. Appropriate Behaviour Changing Techniques (BCT) were applied and digital platforms were used to gauge impact and progress.
- Institutionalization of safety processes & systems amongst transporters, so as to ensure sustainability. In addition to the drivers, transporters too can be trained on the institutionalization of Standard Operating Procedures (SOP) that would safeguard the safety & health of truckers.
- Multi-stakeholder Approach – a collaboration with Traffic Police, MoRTH, Banks, Insurance Companies, other companies, NGOs etc. towards creating a safe ecosystem for truck drivers.
So far, Synergie has trained more than 30,000 truck drivers on defensive driving techniques, digital banking, financial prudence and healthy lifestyle.